Heinz is delighted to announce a new tasty twist on an iconic British favourite - Heinz Salad Cream with Onion & Chives.
The new flavour takes its place in the much loved Heinz Salad Cream line-up, alongside the huge success of Heinz Salad Cream with Lemon and Black Pepper which already has a well deserved spot as a store cupboard staple.
For the launch of this appetizing new addition to the Heinz family, fans are able to create their very own “Ultimate Sandwich” using Heinz Salad Cream with Onion & Chives via an app on the Heinz official facebook page which will go live on the 23rd February.
By entering the “Ultimate Sandwich” competition fans will have an exclusive opportunity to go in the draw to win a bottle of the new variety before it is available in the shops.
Heinz will then take six of the top creations on the road to popular Heinz Salad Cream fan locations around
give the public a chance to buy an ultimate Heinz Salad Cream sandwich. Britain
I have made a sandwich using the easy instructions - you select the bread you would like, then a meat ingredient, a cheese, up to 3 salads etc..... really simple to do and it actually makes you think 'will these ingredients actually taste nice?'. Then you can name your new creation and share it with your friends .... will you be a winner?
To get a free Heinz Salad Cream with Onion & Chives sandwich, fans simply download a coupon from Facebook and take it along to the nearest Heinz Salad Cream with Onion & Chives sandwich van, this March (See http://www.facebook.com/#!/HeinzSaladCream for more info).
First introduced way back in 1914, Heinz Salad Cream was the first Heinz product to be developed specifically to cater for British tastes. As British tastes have evolved, so too has Heinz Salad Cream, with Heinz launching its first ever variant - the delicious Heinz Salad Cream with Lemon and Black Pepper with its citrusy freshness in September 2010.
Now, brand new flavour innovation Heinz Salad Cream with Onion & Chives has been created to go especially well with cheese or chicken sandwiches and is the perfect accompaniment to a crisp spring salad.
For more inspiration visit www.heinz.co.uk from March onwards to discover a wealth of delicious recipe ideas to try which are perfect for spring, including chicken and cheese ciabattas, pasta salads and Mediterranean tarts (- all featuring the distinctive flavour of Heinz Salad Cream with Onion & Chives.
Heinz Salad Cream with Onion & Chives will be available in all major supermarkets for a limited time only this spring, Heinz Salad Cream with Onion & Chives will be stocked in Morrisons and J Sainsbury’s from March and all other major retailers from April 2012 - don’t miss out!
For more details of the ultimate sandwich challenge for the launch of Heinz Salad Cream with Onion & Chives visit http://www.facebook.com/#!/HeinzSaladCream